From Curiosity to SOBER(ISH): My Journey into "Buzz Without the Booze"

From Curiosity to SOBER(ISH): My Journey into "Buzz Without the Booze"

Dec 02, 2023Kim Gamez


Hi, I am Kimmie, founder of SOBER(ISH).

It all began with a simple curiosity. My mom and I found ourselves experimenting with non-alcoholic beverages. We would swap video reviews of our latest discoveries, and it seemed to entertain us. Little did I know that this simple exchange would set the stage for a remarkable journey that led to the creation of SOBER(ISH).

Exploring the Unknown:

At the time, I was working with startups at Michigan State University, often fielding questions about marketing strategies. I would frequently suggest TikTok as a platform worth exploring, despite having limited knowledge of it myself. As an experiment, I decided to post my non-alcoholic beverage reviews on TikTok to see if I could crack the algorithm and gain a foothold in this dynamic space.

To my surprise, one of my videos went viral. It wasn't long before I realized I was not alone in my quest for a "buzz without the booze." Thousands of individuals, much like myself, were curious about this burgeoning trend. Brands soon began reaching out, asking if I would review their products. This was an exciting opportunity, but what made it even more special was the chance to share this experience with my mom, who is a recovering alcoholic.

From Hobby to Magic:

What began as a part-time hobby rapidly transformed into something truly magical. The TikTok review gig grew, and my mom and I started filming ourselves trying all the samples that arrived at our doorstep. The enthusiasm from our growing audience was palpable.

Then came the turning point that would redefine my journey. A manufacturer reached out with a proposition that I hadn't seen coming. They asked if I would be interested in creating my line of non-alcoholic products. It was a pivotal moment, one that marked the genesis of SOBER(ISH).

The Birth of SOBER(ISH):

SOBER(ISH) isn't just a marketplace for "buzz without the booze" products; it's a culmination of a journey that started with curiosity and collaboration. It's a platform where we host reviews of products in this burgeoning space, offering insights, recommendations, and a sense of community.

But SOBER(ISH) is more than that. It's the realization of a dream to create something extraordinary. It's the embodiment of a vision where non-alcoholic alternatives are accessible, enjoyable, and empowering.

Ending Thoughts:

The journey from experimenting with non-alcoholic beverages to launching SOBER(ISH) has been nothing short of remarkable. It's a testament to the power of curiosity, the allure of the unknown, and the magic that happens when we dare to take the first step.

I invite you to join us on this journey of exploration, discovery, and transformation. Together, we'll navigate the world of "buzz without the booze" and make it an experience that's both enriching and delightful.

Stay tuned for more updates, reviews, and adventures as we embark on this exciting path with SOBER(ISH).

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