Meet Our All Female Rockstar Team
These ladies are the ones helping bring Sober(ish) to life!
Kimmie
Founder, CEO
Kenzi
Head of Operations
Sivan
Social Media Manager
Kris
Head of PR
Mickey
Product Tester
Phyliss
Fulfillment
Hi 👋🏼 I'm Kimmie
Meet Kim Gamez, better known as Kimmie G! She's the daughter of Mickey, wife to her adorable Mexican hubby, and supermom to five amazing kids.
As the creator of Sober(ish), Kimmie is all about living life to the fullest, loving her family fiercely, and breaking down the stigma around sobriety and cannabis-infused drinks.
She's here to show the world that being sober can be fun, healthy, and full of shenanigans!
Queens of Shenanigans
It all started when Mickey, Kim's mom, moved in with Kim to tackle her own battle with alcohol addiction. Together, they began reviewing non-alcoholic alternatives on social media, and the rest is history.
Kim experienced the stigma around sobriety firsthand during her own sober-ish journey and boldly asked, "Could sobriety be fun?"
Millions have tuned in to watch their hilarious and heartwarming shenanigans. Check out some of our favorites below!
Life Before Sober(ish)
At just 20 years old, Kim and her husband Hugo opened a fun Mexican restaurant that was all about delicious food, flair bartending, and exciting events.
Their business thrived not because they were seasoned entrepreneurs, but because they were young, naive, and genuinely listened to their customers, bringing fun and laughter into every experience.
In 2016, Kim was helping her neice plan her Quinceañera and realized there weren't any online tools to help families plan. With that she launch an app that turned into the #1 event planning app for the hispanic community -- that reached 3 millions users in 3 years!
In 2018, they sold the restaurant to continue to grow that app -- and in 2022 the app was acquired!
Kim started working at Michigan State University's Research Foundation in Entrepreneurship & Venture Creation and in the summer of 2023 she got the itch for something new and with the success she saw on social media, Sober(ish) was born!
